MastersFit
Fitness Mastered, AI-Powered
Personalized training for every goal, every body, every stage of life
Why MastersFit?
Age-Smart Personalization
Tailored workout plans designed for adults 40+, taking into account recovery needs, past injuries, physical limitations, and realistic fitness goals.
AI-Powered Precision
Uses advanced AI to deliver custom programs—ranging from walking to CrossFit—that adapt to your fitness level, equipment, and progress in real time.
Seamless Tracking & Integration
Syncs with fitness devices and provides intuitive logging and analytics, giving users a clear picture of progress without the complexity of generic apps.
How It Works
1. Onboard
Complete a comprehensive assessment of your fitness level, goals, and preferences to create your personalized profile.
2. Generate
Our AI creates custom workout plans tailored to your specific needs, equipment, and schedule constraints.
3. Train Smarter
Follow adaptive workouts that evolve with your progress, ensuring continuous improvement while preventing injury.
Powered by Claude from Anthropic — like having a coach, trainer, and data scientist in your pocket
Who It's For
Comeback Athlete
Rebuilding after injury, illness, or surgery? MastersFit creates safe, intelligent workouts that restore strength, mobility, and confidence without pushing too far, too fast.
Health-Conscious Professional
Busy schedule? Limited equipment? MastersFit delivers efficient, personalized workouts you can fit into a packed day — keeping you strong, energized, and stress-free.
Seasoned Enthusiast
You've been training for years — now you want to keep improving without breaking down. MastersFit gives you smarter programming to prevent injuries, hit PRs, and keep progressing.
Active Retiree
Stay mobile, strong, and independent. MastersFit can help you protect joints, build functional strength, and enjoy the activities you love well into your retirement years.
MastersFit is designed with adults 40+ in mind, but anyone—at any age—can benefit from personalized, AI-powered training.
Pricing & What's Next
Subscription Plans*
*Preliminary, subject to change.
Coming Soon...
Join the MVP Program
MVP = "Minimal Viable Product" — we are just getting started!
Join us in shaping MastersFit from the ground up. A few select individuals will be granted MVP access —iPhone users only for this program. If you share your candid feedback, you'll earn a complimentary subscription at launch.
Plus, the true MVPs in the MVP program will receive a limited-edition t-shirt.
Become a Charter MF'er 😄
About MastersFit
Our Founder
Rich is a 63-year-old husband, father, and lifelong fitness enthusiast who has spent decades training with free weights, calisthenics, CrossFit, and nearly every fitness app available. Along the way, he's faced major setbacks — from a torn rotator cuff and bicep tendon in 2014 to double knee replacements in 2024 — experiences that gave him firsthand insight into the challenges of staying fit as you age and the limitations of most fitness apps in addressing those needs.
With more than 35 years in the technology industry, Rich is an accomplished entrepreneur who has brought dozens of commercial software products to market. He is a co-founder and operating partner at Conrad Labs, an AI software services firm known for delivering complex, high-quality solutions. By combining his lifelong passion for fitness with his deep software experience — and world-class technical muscle behind him (see what we did there?) — MastersFit is being built to become the "go-to" fitness app for adults 40+ who refuse to slow down.
The MastersFit Pull-Up Challenge 💪
Rich cranked out 20 strict pull-ups. Can you beat it?
Do more than him and earn a free subscription.
The Standards
- Men 40+: 21+ pull-ups
- Men under 40: 25+ pull-ups
- Women 40+: 12+ pull-ups
- Women under 40: 15+ pull-ups
Pull-Up Rules
- Grip: Overhand only — no chin-ups or neutral grip
- Chin: Must clear the bar on every rep
- Bottom: Elbow lockout at the bottom — natural extension
- Form: No kipping or swinging — CrossFit (butterfly) pull-ups don't count
- Speed: Fast reps are fine as long as standards are met
- Feet: Any position, as long as the movement isn't assisted
- Pausing: OK, but at least one hand must stay on the bar and feet can't touch the ground
Equipment Guidelines
- ✗No lifting straps, band assists, or anything wrapped around the bar
- ✓Chalk, gloves, wrist straps, and belts are allowed
